DESIGN AND CREATIVE DIRECTION FOR YANDHI.

SCOPE

Identity Design

Creative Direction

Art Direction

CONCEPT

For many years kanye west has pushed the creative boundaries, with his music and his vision for fashion. And always elevating contents of his work into the cultural mainstream. With the album Yandhi that represent his current journey and his identity. Compare to the transition from dark to light or the change of seasons and represent his faith in christianity. The aesthetic of this project represent The journey toward light and heavy inspired by boldness of modern world and serenity of the religion.

LogoConstruct
ColorcodingImprove
zoomBack
SideA-White
front2cd
Blue-sude-b
YandhiPresent-08
YandhiPresent-09
YandhiPresent-10
YandhiPresent-11
front-black-test
blackbacknopattern
BGWHITE

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